Booking a 100+ artist lineup isn’t last minute luck – it’s strategy.
Every summer, Reggae Land brings together the world’s biggest names in reggae, dancehall, dub, and Afrobeats, but the work that makes those moments happen starts long before the first bassline hits the stage.
When fans see legends like Shabba Ranks or Sean Paul share a bill with breakthrough stars from Kingston, Accra, and London, they’re seeing the result of years of planning, negotiation, and passion.
Here’s what goes into curating a lineup that not only celebrates reggae’s roots, but moves the culture forward.
1. We Plan Years in Advance
Securing global icons within the reggae world requires a long-term mindset, often working around multi-year tour cycles and lengthy negotiations. It’s a process that demands meticulous planning, patience, and attention to detail. The team stays deeply connected to the culture — attending festivals, concerts, and grassroots events — while late-night YouTube deep dives often set the soundtrack to the office, helping discover the next wave of talent before they rise to prominence.
2. We Balance the Spectrum
Reggae isn’t one sound – it’s a universe of genres.
From roots and dub to dancehall, Afrobeats, and UK lovers rock, every act adds a piece to the puzzle. Our goal is to build a weekend that flows: where legends meet the new generation, and every fan feels represented.
3. We Protect Value for Fans
Behind the scenes, there’s a complex web of budgeting, and logistics, especially post Brexit. Flights, visas, freight, and accommodation now require even more forward planning. By locking in early and building long term partnerships with agents and artists, we keep ticket prices fair and experiences premium.
4. We Build for Longevity
Curation isn’t just about this year’s lineup – it’s about sustainability. Every booking is part of a longer story: developing relationships with artists, empowering local talent, and growing a festival that still feels rooted in community.
We’re proud that Reggae Land has become the UK’s biggest reggae celebration, but even prouder that it still feels like family.
That’s the art of the lineup.
It’s equal parts logistics, love, and long term vision.
We know you’re eager for the Reggae Land 2026 lineup and we can assure you, it’s on the way. In the meantime, just have faith – have we ever let you down?
Follow our socials for behind the scenes stories, artist polls, and early access to lineup drops.